01
Marketing ROI
Measure profit generated relative to marketing cost.
Estimated Marketing ROI
—
Formula: (Revenue − Cost) ÷ Cost × 100
MARKETING MATH
Marketing Calculators for ROI, ROAS, CAC and Lead Value Understand the Numbers Behind Growth.
Use these free marketing calculators to estimate ROI, ROAS, customer acquisition cost, customer lifetime value and the financial value of qualified leads.
Numbers Business Leaders Should Know
ROI
Return on Investment
ROAS
Return on Advertising Spend
CAC
Customer Acquisition Cost
LTV
Customer Lifetime Value
DATA BEFORE DECISIONS
Make better digital marketing decisions with clearer numbers.
Strong digital marketing decisions require more than website traffic, clicks and impressions.
You need to understand how much it costs to acquire a customer, how much revenue each lead can produce and whether your investment is creating a profitable return.
INTERACTIVE CALCULATORS
Calculate the marketing metrics that influence business growth.
These estimates are educational tools and should be reviewed alongside your complete financial and operational data.
02
Return on Ad Spend
Measure revenue earned for every advertising dirham.
Estimated ROAS
—
Formula: Advertising Revenue ÷ Advertising Spend
03
Customer Acquisition Cost
Estimate the cost required to acquire one customer.
Estimated Acquisition Cost
—
Formula: Total Acquisition Cost ÷ New Customers
04
Lead Value
Estimate the average financial value of one lead.
Estimated Lead Value
—
Formula: Sale Value × Conversion Rate × Gross Margin
HOW TO USE THE RESULTS
Numbers become valuable when they guide decisions.
Compare Channels
Compare SEO, paid advertising, email, social media and referral channels using consistent financial metrics.
Set Better Budgets
Estimate how much you can reasonably invest while maintaining an acceptable acquisition cost and return.
Improve Conversion
Small improvements in lead quality and close rate can significantly increase marketing profitability.
Prioritize Growth
Invest more in activities that create measurable value and reduce spending on activities that do not.
TURN NUMBERS INTO ACTION
Need help interpreting your marketing performance?
Request a complimentary business audit and receive recommendations based on your goals and current data.
